OLD TRUMAN BREWERY, 91 BRICK LANE, LONDON E1 6QL
LAUNCH EVENT & BOOK SIGNING
WITH JOHAN KUGELBERG AND BOB STANLEY
FRIDAY 31 MAY – 6.30pm
“The Greatest Coffee Table Book Ever Made” – Larry Clark
“A jaw dropping look at the All Time Hit Parade of Rejection. The thousands of self- produced albums you never heard of are scholarly researched with shameless awe and delightful respect. This isn’t a depressing book, it’s a catalogue raisonné of joyful failure.” – John Waters
“Best-ever gateway to the infinitely peculiar multiverse of self-published phonograph records…the recordings collected here are artifacts of a media universe that no longer exists.” – William Gibson
Rough Trade East, Boo-Hooray Gallery and Sinecure Books present an evening of vinyl celebration to launch Enjoy The Experience, the book that Larry Clark calls “The Greatest Coffee Table Book Ever Made.”
From the 1950s through the arrival of the CD in the early 1990s, small record pressing plants across the US helped thousands of musicians capture on vinyl the sounds they heard in their heads.
Often the only audience for their records proved to be friends and family; sometimes they never made it out of unopened boxes in the artist’s garage. This never discouraged all these pizza parlor organists, funk bands aspiring to become the JBs, high school bands performing all of Jesus Christ Superstar, cult leaders who never found the right cult, jazz bands inspired to forge a new stream, these artists committed themselves to vinyl, even though they were rejected by an industry not understanding of the weird and splendidly bizarre.
The records showcased in the Enjoy The Experience book and exhibit are funkier, more psychedelic, more idiosyncratic and more emotionally rewarding than the mainstream music products of the same era. The graphics are often insanely amazing: confusing, crazy, howlingly funny but always providing a true sense of the human hand present. They’ve got that homemade vibe that we constantly crave in these screen-saturated days.
Enjoy The Experience is a snapshot of America in the second half of the 20th century, telling the stories of brave souls who took the plunge and committed their musical vision to wax. A free download card featuring amazing artists from Enjoy The Experience is included with the book. In addition, Sinecure and Now-Again Records are presenting a companion double LP and CD anthology released alongside the book. Copies of the book will be on sale at the exhibit as well as the double LP and CD sets.
Friday 31 May, 6.30 – 8pm
Rough Trade East
Old Truman Brewery
91 Brick Lane
London E1 6QL
Quotes about Enjoy The Experience:
BBC 6: JARVIS COCKER’S SUNDAY SERVICE
“It’s a mindblower… I certainly did enjoy the experience. It’s a fantastic read and also a fantastic listen.”
“An affectionate overview …of the musically-inclined but record-labelly-declined.”
“A collective aura of strangeness.”
“The world’s mightiest collections of private press album art brought together in a handsome tome.”
JONNY TRUNK, RESONANCE FM
“A magical mystery detour to the USA…this fine book celebrates the music, life, art and history of musicians who made their own records.”